Categories: Branding, Identity
SKAB is the Shin Kicking Association of Britain. Annually for the Past 400 years, the Cotswold Olympicks commences, with the heart and spirit of the festival surrounded around the Shin Kicking Competition.
The approach to branding an event with such a long standing history and rich culture, was an undertaking. Researching old letterpress's and utilizing retro typefaces with a limited color palette, a unique and memorable identity was created that could be used as an asset for the whole system.