Categories: Branding, Promotion
Each year, The Austin Film Society sponsors an Experimental Film Festival, show casing the best experimental independent films across the world.
This year a large number of exemplary experimental horror films were invited. The brand goal was to create an impactful, unworldly narrative that captures the niche horror film audience, while keeping tame enough to appeal to movie goers across the board.
There was a necessity for movie goers to effectively explore films and directors, look up times and scheduling, as well as find important information regarding venues and other relevant festival events. This was accomplished through a responsive website and mobile app.
Utilizing striking visual design and transparent navigation, users can seamlessly acquire any information about the festival. And with the use of the Discover feature, users can explore and learn about selected films, as well as give them the ability to favorite films and directors for later.