The Candid Culture
Categories: Branding, Art Direction, Interactive, Video Production
The Candid Culture is a Creation Collective that works primarily with artists to help them build identities and media to promote themselves. Projects include album covers, music videos, merchandise and guerrilla marketing.
For this Brand, technology, iconography and the tattooing aesthetics are used to convey a unique style. The use of glitches and datamoshing has been adopted to covey a bizarre yet eerily nostalgic identity.